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Graphics

DMH campign

2013

Campaign

Holon is not Tel Aviv, and the Design Museum is in Holon, but Holon is right next to Tel Aviv, and so everyone always comments that the Design Museum Holon is “the most beautiful museum in Tel Aviv”. Taking this as inspiration the campaign humorously states “Design Museum Holon, the most beautiful museum in Tel Aviv”.

The campaign was launched in Tel Aviv during May 2013.