Image of Le_Coq_Sportif_2012_001
Image of Le_Coq_Sportif_2012_002
Image of Le_Coq_Sportif_2012_003
Image of Le_Coq_Sportif_2012_004
Image of Le_Coq_Sportif_2012_005
Image of Le_Coq_Sportif_2012_006
Image of Le_Coq_Sportif_2012_007
Image of Le_Coq_Sportif_2012_008
Graphics
Le Coq Sportif
2012
Logo design
The new logo was designed in time for the 100th anniversary of the Tour de France, the main sponsor of which was Le Coq Sportif. Retaining the triangle of the previous version, it is here used as an organising principle rather than an explicit part of the logo. The form of the cockerel was made more dynamic, sportier than previously, as well as being turned from a dismissive left to a progressive right.